
How to retain customers online shop ? Online store launched what it should be done to create value for customers ? In the past 20 years , customer value in marketing by the long-term concern. So in the emerging network marketing , online stores should provide customers with what kind of value to win the favor of customers ?
Enhance the customer know the value of the results of sexy
In the tradition of the store , " Quality is life " slogan has been as the "supreme" creed , online store is the same. Online Store in ensuring product quality , it should be flexibility in the use of these "tricks . "
Trick one: the same familiar products
The same familiar products can greatly reduce the " error " probability , relying on the performance of commodities , for groups to understand , can greatly increase sales of the " accuracy " , so as to enhance customer value the results of sex knowledge .
If you are a " computer expert ", you can try online shop selling computer hardware and software ; if you have of beauty , you can try online shop selling cosmetics ; love chasing the trend can try to sell clothes ; they are " Chike " Can try to sell food ... ...
In short, to grasp the principle: do not do students cooked .
Trick 2 : to be branded merchandise
Brand suggests that high-quality goods , consumers like to buy brand products . To drive a BMW car , smoking, smoked up to China , to wear Rolex watches , mobile phones use Nokia . Internet users read the news would go to Sina , play games, go winger , would like to travel will go Ctrip , shopping at Taobao.
Therefore , open online store , must sell the brand . You can position your online store , try to find some traditional manufacturers of branded goods , and contact them directly to their purchase , will operate out of these products on the Online Shop .
By the power of brand , to do their own brand names .
Trick 3 : Develop and publish product quality assurance commitment
Any online store , no matter how well its business , and the total customer dissatisfaction and concern for the time . For this, some excellent online shop approach is : committed to ensuring product quality , customer such as product dissatisfaction can be within 7 days unconditional return policy , this discourage customers on product quality担忧. Abstract According to Sales and Marketing