Terms of the traditional shops , stores " hall design "and goods " display design " is a very important means to enhance the customer experience consumption . Bright colors , soft lighting , soothing music will enhance the customer into the store after the " first impression . "

　　Online store " store design "can try to use the following methods .

　　One trick : Optimizing Web Design

Online shop can be the following " character approach " to optimize web design :

"Coherence" : page echoed the various components , style consistency , all in one , to achieve visual and psychological coherence . " split ": the page is divided into a number of small , small differences between the visual , so you can make viewers at a glance . " Contrast " : The contradictions and conflicts make the design more lively .

For example: more with less , curved and straight , long and short , thick and thin , sparse and dense , virtual and real , main and sub , black and white , dynamic and static and so on . " Harmony ": the entire page aesthetic rules , seamless . Page content formed visual effects and human visual perception to form a communication , resulting in spiritual resonance .

　　Trick 2 : the use of multimedia technology

Video images , animation , sound application of multimedia technology that allows online stores display merchandise "live" . Three-dimensional image processing technology , enables customers to have full understanding of the appearance and structure of the goods ; animation allows customers to easily master the use of commodities .

The use of multimedia technology will greatly enhance the visual line of goods and customer presence .

　　Trick 3 : customized service

Variety of customer needs , " tailor "is the highest level of service . Online store to provide customers with tailored service modules . For example , online clothing store for the "special body " of customers "special sizes " clothing ; some customers have special design requirements of goods , online stores should try to meet ; some customers their personal information " private nature " Requirements, online store for customers to achieve confidentiality .

Customer loyalty is the eternal theme of business . How to win online store customer loyalty ,希望this paper, the " customer perceived value drivers with customer loyalty , " the method can Naxie 're looking for competitive advantage in the Online Shop players have Zhiyinfangxiang . Taken from the sales and marketing of : Pei Jianping