
Entered the era of e-commerce Internet of Things
The rapid spread of electronic commerce , market size and profitability of its rapid development , but also all aspects of e-commerce industry made new demands. Payment, logistics and distribution , product quality management, many issues affect the development of electronic commerce to become a major bottleneck , e-commerce market, operating pressure is gradually starting to show. Internet of Things in the application of e-commerce market , you can effectively improve the current e-commerce market in the operation and management of various problems .
Operating pressure beginning to achieve with e-commerce market matures , e-commerce users from minority groups began to gradually spread to the general consumer penetration , its influence is gradually increased, but the operational management but there are many problems.
In order links, online retailers due mainly to small and medium sellers , and their multi- agency relationship exists between the inventory updated in a timely manner and degree of accuracy is difficult to maintain at a high level , and finally resulted in the stock Advice and order confirmation to waste unnecessary time.
The means of payment , the present, most online shoppers through online bank transfer or top- line self-service terminals to complete the payment , this way, online shopping for those in remote areas of consumption demand is very inconvenient for the user or There is a big difficulty .
In the logistics process is currently used in most artificial way of transit , if the delay or due to operation of the goods for some reason can not reach the destination in time , consumers and sellers are not timely and accurate logistics information about the goods , affecting the sale Experience of both sides .
In product quality , lack of user expertise , unable to accurately identify genuine and fake products , but also part of the fraud , and selling the business to provide a shoddy possible to increase the consumption of online retail customers obstacles , to some Extent, hindered the development of online retail market .
Internet of things create new opportunities for the current e-commerce market is based in the traditional retail sector and then played to , so its degree of automation of the market is not high , the degree of imperfect scale , remote support capabilities . The Internet of Things technology for automation and processing, has a natural advantage , therefore , can be effective in improving things networking e-commerce operations management problems .
First, inventory items can sense and transmit information in real time , automated inventory form . Then , through its warehouse management system for dynamic synchronization of data processing, online retail marketing system to achieve the shared objective. This is to reduce management costs , increase marketing efficiency , can also reduce the time users to confirm orders , to improve the consumer experience .
Secondly, the payment links , online retailers can enhance the cooperation between the telecom operators to explore new business models more reasonable to develop a variety of mobile payment services, with telecom operators are very widespread in the recharge channels to increase the payment operations Convenience , and reduce the use of the threshold .
Again, in the logistics field, can make use of Internet of things , and GPS technology as the way , the distribution package modular , so that consumers , online retailers and logistics companies learned real-time three- goods line, and even can see cargo vehicles Site status .
Finally, in the products, can create product traceability system . Unique identifier identifies the product not only allows users to efficiently identify the product , a clearer understanding of the specific source of goods , but also can reduce the risk of users being cheated , and further enhance the user consumer enthusiasm.
Avoid the potential risk present, Internet of things at an early stage of development , in technology, markets, customers and other areas also face many problems , physical networking technology in the field of commercial operation of e-commerce has yet to be explored further.
First of all , IPv6 and IPv4 interworking between the still existing problems of cloud data processing mode should be further development of the overall scheme of things networking market stability has yet to be further verified .
Second, the Internet of things in e-commerce has not yet become effective modular , localized industry application solutions. Standardization of how to form , a universal industry solution to further reduce costs , improve product market competition , yes Wu networking market instituted by the key issues facing the .
Finally, the client side , the Chinese market is still in training and cognitive stage, the user is still in the lower level of knowledge on the information stage , willingness and ability to pay are limited .
Thus , for e-commerce market in terms of , although Internet of Things technology can effectively improve their management operations level, but Zai system stability , data Chuli and information Anquan such potential risks Ye must Yao cause our full attention .
The author believes that at this stage telecom operators and system integrators need to do the work of two , one through capital investment , strengthening sensor networks , real-time communication networks and cloud computing platform for building data-processing ; Second, we must fully take into account network security , system stability, data protection and other aspects of the problem , do a good job options , a good grasp of technology management system development needs and the balance between the Internet of things to achieve the orderly and healthy development of industry . In addition , e-commerce and other relevant industry chain manufacturers also need to pay close attention to things and their own industry, networking technology solutions development , through the introduction of advanced management and operation mode to improve efficiency , reduce administrative costs, thereby further enhancing customer consumption Experience .