Following the American guy Andrew Lu Meisen (AndrewMason) founded Groupon Group buy site popularity , the national Group buy Web sites have sprouted a second tier cities in rapidly expanding , and in just 3 months time, emitting more than 400 Group buy site , But also the industry's staggering is that , looking thin edge of the business profits actually also attracted Sina , Tencent and other domestic Internet giants rushed up , and showed a small price to attract popular Rush Group buy site , the " background " of the Group buy site War broke out, line resource situation .

But it is interesting that the Internet giant 's Cut does not allow grass-roots Group buy site fears, but the site is to accelerate the rate of expansion of the bulk purchases in the region , from one city to the number of urban expansion , and will line resources to second-tier cities Further penetration ; in the content , from " a few days a group , " turning to "There is a group "or even" multi- day group " , and strive to stick in the short term users .

In this connection, 10,000 senior Internet industry analyst with Swiss data tomorrow is emphasized that the Group buy site sales and catering are also mainly low marginal cost "commodity" , buy business models has yet to be widely recognized . Internet veteran who has also pointed out that the Group buy for the new site , while the scene very hot , but can really attract the eye but very few venture .

● Several million will be established

Group buy website 3 months set up more than 400

Just 3 months time , buy the site has more than 400 , and this rate continues to expand , including Beijing, Shanghai , Guangzhou and Shenzhen, the number of sites ranked Group buy Group buy the forefront of the site , only four cities Group buy site started as the number of sites could account for all the Group buy more than 80% .

So , buy web site how can such a short period of time in the formation of such a scale ? in clear view, this period in addition to the industry with low threshold Group buy site other than another very important factor is that the user has a strong demand , demand-driven website with the number of Group buy Explosive growth.

This reporter learned that , as a global leader in Group buy website , Groupon Group buy website since November 2008 has been formally launched in just 7 months to achieve breakeven , margin up to 30% , according to the company's 2010 1 billion in sales forecasts, profit this year Groupon or up to 30 million U.S. dollars .

It is also based on the Group buy Quick profit expectations, coupled with site construction costs are lower , or even thousands of dollars will be established as long as the Group buy site, therefore , the domestic Group buy site began in March this year be out of hand . During the exposure had been friends leave because partners can not have escaped the cost of time and return the Group buy Group buy 1288 sites in the course of more than a month , or even only the founder of Tong Yu -sponsored , the daily average net income of close to 2,000 yuan.

Obviously, the lower trade barriers to promote the Group buy site 's " barbaric growth , "but also inspired a number of grass-roots users of the entrepreneurial dream . This year early in May to Sun Yat-sen started reading the 5151 junior business group led universities in Guangdong, the reaction is not small , 5151 Group founder Panwen Wei told reporters , after two months of operation, the Group buy site has gradually into the right track , Which can be done , " Day Group " , only in June , sales of the Group buy site more than 1 million yuan .

● Students have also joined the venture team

At " level into the flat out " to attract popular

" U.S. corporations love to help corporations, handle , sticky nets, sold-out net, 58 Customers, rice balls system , YOKA enjoy excellent group, Wowo group , 24 Certificates , Sohu.com loving family group , F group, the public comment group , QQ group ... ... "While domestic Group buy site to a variety of ways to attract the eye in front of the public Internet users , buy the problems facing the site began.

It seems it is clear , B2C Web site with traditional ratio of sales of merchandise for the enterprise space to save the store , but need to self-built warehouse B2C website . Group buy site appears , can be shipped directly by manufacturers without their own self-built e-commerce site storage system . Thus, the prices of products closer to production costs.

That is, when the Group buy site scale appears, the lowest price in all Group buy Group buy will be the site must face , if not master enough of the line resource , buy online site popular even painstakingly accumulated a sudden Collapsing .

"Website traffic, co- manufacturers , consumer confidence and technical support is essential to create a Group buy site four parts . " rice Unification CEO Zang power in the interview so stressed that in his view , the current majority Group buy web site is mainly to focus on aspects of Web site traffic , even at the " level into the flat out " trading of goods to attract popularity, however, the absence of online resources in the area under the accumulation of domestic Group buy site test of the survival period or the end of this year or next year Year , " be no more than a year , which may be rice Unification good time to show line advantage . "

For students entrepreneurial team , the Pan Wenwei admitted to reporters , as the need for standardized management , the entrepreneurial team is now 5151 remaining one group of people , however , the company's team is still a few people from the development to the present more than 30 individuals Gradually open up to other cities of the line resources , in addition, 5151 Mission also well-known e-commerce sites from the other domestic sites hired technical director , wants the construction site to achieve a breakthrough .